Microsoft Dynamics 365 is a cloud-based business application platform providing ERP (Enterprise Resource Planning) and CRM (Customer Relationship Management) functionality. Dynamics 365 CRM modules help businesses collate, manage, and analyze customer data more effectively for improved customer relationship management, sales and marketing. The centralized and unified data approach has massive benefits for businesses in terms of driving efficiency by optimizing processes and empowering businesses to leverage their customer data with a digital-first approach.